When social media first hit the scene, the main focus was to provide users with a way to connect with friends and family. Today, it has grown immensely.
Remember that social media is about sharing knowledge and creating community, and you’ll find that followers may engage more and job seekers will apply because they see the value in working for a company with your unique culture.
The sale of LinkedIn to Microsoft for $26.2 billion created waves, with people questioning why Microsoft has decided to move into the social media business to the future of social media itself.
By Tahir Akbar
Digital marketing is all about making consistent efforts. If you are unable to seal the deal in the beginning of the campaign, don’t worry. All you need is to keep working in line with your strategy. Just keep customers and their feedback first when designing your strategy map.