By Leigh Buehler-Rappold
Faculty Member, Retail Management at American Public University
The 2014 holiday shopping season has come and gone and now retailers are assessing their 2015 strategy. With a strong season, holiday retail sales reached their highest level since 2011. Online shopping grew significantly by almost 7% to $102 billion in sales. Going into 2015, retailers are investing in new omni-channel technology and programs to offer a more complete and interactive shopping experience.