Home Tag "PR"

5 Ways to Give Back to Your Alma Mater

By Tiffany Young
Online Career Tips Contributor

If you think about the reasons you went to college in the first place, you might be nostalgic and recall the best times of your life. So why not give back since you gained so much? The term alma mater is reason enough, but if you need further motivation to give back to your school or college, read on.

The 4 Traits of a Great Public Relations Professional

By Jill Kurtz
Online Career Tips Contributor

I was fortunate to be able to attend the recent PRSA-NCC Thoth Awards Gala during which 41 public relations efforts received awards. The program highlights the best of DC area communications programs and the professionals behind them. For me, the gala an annual reminder of why I chose public relations as a career: PR professionals get to do amazing things!

Conference Attendance: There’s More Than One Way to Measure ROI

By Brian Muys
Associate Vice President, Public Relations, APUS

In today’s prevailing budget-conscious business environment, it’s no small feat to maximize, let alone rationalize, your organization’s investment in sending you to an industry conference or trade show. Factor in travel expenses, coupled with diminished staff productivity due to time outside the office, and the declining trend in conference attendance over the last several years is easy to explain.

NASA as a Public Relations Machine

By Rachel A. Adler
Online Career Tips Contributor

Recently I was one of 25 people selected to attend NASA’s Magnetospheric Multiscale (MMS) Media Day at their location in Goddard, Maryland.  Aside from learning about the MMS, I also got to look at how NASA cultivates public relations and provides professional development for their scientist and engineers. Attention big companies – take a page from NASA on how to run a successful and informative media day.