Home Tag "marketing"

How to Successfully Market Your Business

Interview with Dr. Thomas Schaefer and Dr. Dani Babb
Dr. Schaefer is the Program Director for Marketing and Economics at American Public University.
Dr. Dani Babb is President of The Babb Group, an Educational Consulting Company in California.

If you’re a small business owner or a start-up what are some of the best ways to market your product or business? You need to go in the trenches where your consumers are. To talk more about the marketing tips for new business owners are Dr. Thomas Schaefer and Dr. Dani Babb.

Earning Your Marketing Stripes: It’s All About Relationships

By Brian Muys
Associate Vice President, Public Relations, APUS

In too many organizations, marketing and public relations are often considered more tactical functions that simply support larger business initiatives. In some instances, higher-cost promotional channels can all too easily be relegated to a secondary, discretionary role, especially during periods of economic uncertainty.