By Jill Kurtz
Online Career Tips Contributor
Many organizations have questioned the relevance of the press release for online exposure because Google had devalued press release links in search engine results. Now there is news that Google has removed some of the barriers to good press releases earning good search engine optimization (SEO) ranking.
By Jomer Gregorio
As much as 97% of marketers use social media, with up to 92% acknowledging the importance of this tool for their businesses. The following provides an overview of new trends, highlights and things to watch out for next year so you can prepare yourself and your business for what’s in store for social media in 2015.
Dr. Schaefer is the Program Director for Marketing and Economics at American Public University.
Dr. Dani Babb is President of The Babb Group, an Educational Consulting Company in California.
If you’re a small business owner or a start-up what are some of the best ways to market your product or business? You need to go in the trenches where your consumers are. To talk more about the marketing tips for new business owners are Dr. Thomas Schaefer and Dr. Dani Babb.
Faculty Member, Marketing at American Public University
There are many reasons why you might want to look for a new job in the same or another career path. Change can be good, but there are potential economic downsides to changing jobs.
Associate Vice President, Public Relations, APUS
In too many organizations, marketing and public relations are often considered more tactical functions that simply support larger business initiatives. In some instances, higher-cost promotional channels can all too easily be relegated to a secondary, discretionary role, especially during periods of economic uncertainty.