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Content Curation: One Avenue to Enhance Community Engagement

By Brian Muys
Online Career Tips Contributor

Content curation is all the rage among today’s communications and marketing professionals. However, while the nomenclature may be relatively new, the concept itself has been an integral component of integrated communications campaigns for some time. In fact, it represents the core mandate of any savvy practitioner: identify the impactful messages (read, stories) that best resonate with your core audience(s), and package and deliver them in the most engaging fashion possible.