By Al Hopper
Cofounder of SocialPath Solutions and Alumnus at American Public University
Not every brand can hire Terry Crews or Old Spice Guy for television commercials or have a Dunk in the Dark viral hit on social media during a Super Bowl. Instead brands have to rely on providing something their competitors don’t. More often than not, that means creating a memorable customer service level.
By Justin Wong
When was the last time you even LOOKED at your company’s LinkedIn page? Do you even have a LinkedIn page? For too many companies, LinkedIn always seems to be “behind” Facebook and Twitter when it comes to social media platforms. If you want to start managing your LinkedIn page properly, here are three major pitfalls to avoid.