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Amazon is Using Logistics to Lead a Retail Revolution

By Joris D’Incà
Forbes

For customers, delivery is becoming a when-I-want-it-where-I-want-it service. So e-tailers, traditional retailers, and third‑party logistics players started using customer-determined delivery speeds, on‑demand time slots, and flexible delivery locations to separate themselves from the pack. Once the stuff of science fiction, in the new world, customers can get what they desire almost immediately with the press of a button. The question is: Who owns the customer?