Home COVID-19 Career Hub An Increasing Concern about Value: College Presidents Survey
An Increasing Concern about Value: College Presidents Survey

An Increasing Concern about Value: College Presidents Survey

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By Dr. Wally Boston
President and CEO, American Public University System

Note: This article was originally published on Wally Boston.

During the COVID-19 crisis, Inside Higher Education and Hanover Research have regularly surveyed college and university presidents, asking questions about their actions during the crisis. More recently, these presidents have been asked about their expectations of when campus life will return to normal.

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The most recent iteration, Survey III, was reported this week. But it appears that as we approach the time when most colleges are anticipating a fall term start, the presidents’ survey responses are less optimistic in most areas.

Among the responses that notably changed were:

  • 55% of university and college presidents expect their institutions to reduce their portfolio of academic programs (versus 41% in April).
  • Only 39% believe their institutions can ensure the safety of vulnerable people.
  • Only 29% believe their institutions can ensure that students will behave responsibly.
  • 72% are either very or somewhat concerned about a perceived decrease in the value of higher education (versus 48% in March).
  • Approximately 50% hope their institution will make difficult but transformative changes to position itself for long-term sustainability.
  • Approximately 50% indicated their institutions had taken steps this spring to curtail their workforces or budgets for employees through furloughs, layoffs, or salary/benefit cuts.
  • 91% said they were very (50%) or somewhat concerned about declines in future student enrollment.
  • 88% expressed concern about overall financial stability.
  • 81% expressed concern about their ability to afford to employ faculty and staff members.
  • 35% expect their institution to focus more on what it does best.
  • 10% believe their institution can ride out the current difficulties and return to normal within 12 to 18 months.

For reasons that are not clear, the June survey response rate (97 presidents responded) was approximately half of the April rate (183 responded).

An outside consultant, Denny Meadows, was also interviewed. She noted that doubts about the value of a college degree have been “building for many years” as college debt levels increases and wages stagnated, and “it seems to have taken a pandemic for some leaders to take them seriously.”

Having written about the topic of college affordability, I agree with Ms. Meadows. I believe that the traditional “high fixed cost” model of college finance, impacted by sudden drops in enrollment, has triggered a cold dose of reality for leaders planning for a 10-20% decrease in fall enrollments.

Even more concerning is the inevitable impact to public institutions when their state legislators and governors slash higher education funding in order to respond to COVID-19-related budget shortfalls. Factor in the fall elections with fall semester starts, and this autumn is likely to be a lot bumpier than last spring for colleges and universities.

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