By Dr. Michael Marticek
Faculty Member, School of Business, American Public University
In the heart of a pandemic, you may ask, “How can an organization grow?” Based on the findings and related data, however, Amazon is one company that is growing and is currently hiring over 100,000 employees.
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In fact, expansion in Amazon’s home deliveries has nearly doubled over the past month. But this boom in demand created a slowdown for many current Amazon Prime Members, who were able to enjoy next-day delivery or same-day grocery delivery.
Prior to this pandemic, Amazon guaranteed next-day, second-day delivery. Sadly, delivery time has slipped to various time frames and days that are a departure from Amazon’s standard practices.
Will the additional 100,000 employees help this process? Unfortunately, the answer leans toward “no,” due to the current demand, hiring process and training needed to establish an Amazon employee in the workforce. The only way for Amazon increase its delivery speed would be to increase the automation system and ramp up warehouse functionality.
Food Delivery Businesses Like Domino’s Pizza Also Seeing Growth
Domino’s Pizza is a second company that has increased in customer demand, which should be no surprise in the food industry. Domino’s also seeks to hire at least 10,000 new employees to increase deliveries and ramp up to handle the demand for its products.
Many consumers are locked up and become tired of cooking day in and day out. However, offering a great quality product at a low price has driven consumers to the Domino’s portal to gain access to one of Domino’s $5.99 pizzas.
If you think about it, a $5.99 medium pizza is very inexpensive for a small family. However, let’s be honest; you are probably going to order two.
Businesses Are Adapting to Society’s New Conditions
The food industry has closed many restaurant doors to consumers, but some businesses have pivoted to offer food delivery, a service which may not have been needed in the past. The increase in commercials and other forms of marketing has also allowed the confined audience to be all ears on their specials and various products.
Overall, in this COVID-19 outbreak, not all of the news has been negative in the world of business. There are several other companies growing and expanding.
But remember this pandemic is a temporary phase, however. Will companies be permanently altered after this pandemic?
The answer to that question may vary. But in the end, the businesses that adapted to social change will come out the survivors in an ever-changing society.
About the Author
Dr. Michael Marticek is a part-time faculty member in the School of Business at American Public University. He has a D.B.A. from Walden University and a M.B.A. from Strayer University. He has been teaching since 2010 and has spent over 10 years in management.
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