Home Business How Track, Trace, and Big Data Are Shaping Modern Logistics

How Track, Trace, and Big Data Are Shaping Modern Logistics


Logistics and Supply Chain ManagementBy Dr. William Oliver Hedgepeth
Program Director, Government Contracts and Acquisition at American Public University

Who in your organization tracks goods? Who in your organization traces the path of the goods? Tracking and tracing goods is not the same thing. These two terms help define complex functions in reverse logistics, logistics, transportation and supply chain management processes.

The study of logistics, reverse logistics, transportation, and supply chain management involves learning how to use billions of pieces of data. Data includes everything from tracking and tracing of products to the credit card used for purchases.

When I was teaching logistics and reverse logistics at the University of Alaska Anchorage (UAA), tracking was a common word. Tracks were the paw or hoof prints in the snow or tundra or the scat or yellow snow left by an animal. A man’s snowshoe print was a clear track of a person walking through the wilds. A track is a mark left on the ground and can be permanent or not so permanent.

A track is also a signal that has been captured from reading a barcode on a product. Or it could be the radio frequency identification (RFID) code scanned by an antenna of a tractor-trailer passing through a toll booth on a highway. A product’s track is the footprint left at a certain point in time.

Most people generally define a supply chain as moving goods from point A to point B. The path between those two points is a track. That track may be a shelf space in a warehouse, a shelf space in a grocery store, or a collection box in an Amazon warehouse.

Next, we turn to the trace. When we trace a set of footprints we get a map of where all those footprints have gone. If we are tracing the path of a dog-mushing team in Alaska, we can readily see the paw prints and sled prints in the snow. You can draw a trace on a map.

In logistics, a critical trace system for goods that are traveling by truck is the interstate highway system. A trace can be just a road or it could be a set of yellow lines in a warehouse along which a forklift moves a pallet of cargo from a bin to the inside of a tractor trailer. In the future, a trace could be a drone picking up a box of shoes from an Amazon distribution center. The drone would fly on a straight line at 400 feet to your Amazon landing pad at home and land vertically.

Air cargo deliveries around the U.S. and the world also create a trace, as do cargo ships and goods that travel by rail. The hidden pipelines that lace the US carrying oil, gas, and water are also a trace, an underground road for the flow of liquid goods.

Who cares about tracking and tracing a product in the workplace of logistics, supply chain, or transportation? “The ability to track and trace not only the product but the item number, and possibly a history of birth to death movements, adds a new metrical dimension of in-transit visibility to an item.” (Hedgepeth, 2007, p. 8). How to best define the required data for use is dependent on knowing if that data is to be used for creating a track, a place where the product resides, or a trace, a map of how long and where that product moves along a complex network of supply chains.

Who determines which data to collect, which data is to remain a permanent and pertinent part of a product, and the complex network of tracing is often a hidden part of tracking and tracing goods. Technology is still evolving beyond the bar code and RFID tags to produce such data. But it is the job of the logistician to understand track and trace analysis and determine the insights needed for the most cost-effective handling of goods.


Brown, L. (Ed). (1993). The New Oxford Shorter Dictionary. Clarendon Press. Oxford.

Hedgepeth, W. O. (2007). RFID Metrics: Decision making tools for today’s supply chains. CRC Press. Boca Raton

About the Author: Dr. Oliver Hedgepeth is the program director for Government Contracts and Acquisition at American Public University (APU). He is the former program director of Reverse Logistics Management and Transportation and Logistics Management. Prior to joining APU, Dr. Hedgepeth was a tenured associate professor of Logistics and chair of the Logistics Department at the University of Alaska Anchorage. His book, RFID Metrics, was published in 2007 by CRC Press and is in revision.





Ready When You Are

At American Public University, students are priority one. We are committed to providing quality education, superior student resources, and affordable tuition. In fact, while post-secondary tuition has risen sharply nationwide, the university continues to offer affordable tuition without sacrificing academic quality.

Request Information

Please complete this form and we’ll contact you with more information about APU. All fields except phone are required.

Validation message here
Validation message here
Validation message here
Validation message here
Validation message here
Validation message here
Validation message here
Validation message here
Validation message here
Ready to apply? Start your application today.

We value your privacy.

By submitting this form, you agree to receive emails, texts, and phone calls and messages from American Public University System, Inc. which includes American Military University (AMU) and American Public University (APU), its affiliates, and representatives. I understand that this consent is not a condition of enrollment or purchase.

You may withdraw your consent at any time. Please refer to our privacy policy, terms, or contact us for more details.