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Why Having a Mission Statement for Your Social Media Mission Can Help

Why Having a Mission Statement for Your Social Media Mission Can Help


social_media_mission-statementBy Tiffany Young
Online Career Tips Contributor

Mission statements may seem overused and irrelevant in the grand scheme of things, but a well-crafted one can communicate to your audience your purpose and why they should care. This is also true when considering having a social media presence for business and personal. Ask yourself, “Why am I on social media?”

If you’re like most people who joined social media because their high school and college friends did, then you probably didn’t think about why you joined. Going through this evaluation process is a central opportunity to decide which social media platform fits your business, or your personal brand. In any case, creating a mission statement can help you focus on what to post, what to share, and what is relevant to your trademark.

I must admit, I’ve virtually changed my mission statement a few times since when I first joined some popular social media channels. As of today, my mission statement is pretty clear across all social media channels. “The mission for this profile is to connect with old and new friends, have some amazing memories, and remember how far I’ve come in life.”

Before using social media, follow these best practices for your mission statement:

  • The mission statement should be short and sweet – a compelling and inspiring statement.
  • Revisit your mission statement regularly and remind your followers why they should follow you.
  • Make sure your content is clear. This should be addressed in your mission statement as well.
  • Keep your mission statement under 140 characters, just like tweets.

So now that you have a few things to consider when creating a mission statement, here are some mission statements from some popular social media communities to consider before creating a profile:


“Facebook’s mission is to give people the power to share and make the world more open and connected.”


“Twitter’s mission statement is to instantly connect people everywhere to what is most meaningful to them.”


“To capture and share the world’s moments.”

About the Author

Tiffany Young is the manager of public relations for American Public University System. She has more than eight years of experience in media relations, event management, and public relations. She earned a certificate in Public Relations from the University of Virginia School of Continuing and Professional Studies and received a B.A. in Mass Communications from Virginia State University. She is currently a board member of the National Black Public Relations Society, Inc. You can find her on Twitter @tyoungpr.