Blogging is increasingly becoming the most popular way to go viral with information, research, and ideas all through the means of digital copy. Content authors need to understand both the basics of blogging as well as the more advanced nuances of writing for the web.
- Understand the essential goal and direction for your blog; refer to personal branding
- Learn the rules of writing for the web and how to attract an audience
- Understand the process for engaging with your content community
About the Speakers:
Dan Soschin is the Associate Vice President of Interactive Marketing at American Public University System. He oversees the content marketing strategy for the University and its more than 16 blogs. Dan is a graduate of the University of Virginia, where he attended the McIntire School of Commerce with a focus in Management Information Systems. His background in analytics, business intelligence, lead generation, social media, and marketing technology make him a popular speaker at conferences around the country.
Jessica Stasiw is the Senior Interactive Marketing Coordinator, Content, at American Public University System. She is the managing editor for OnlineLearningTips.com and onlinecareertips.com/onlinecareertips. She manages a host of blogs at the University which have her performing editorial, promotion, and maintenance functions. Jessica produces original content on a daily basis and serves as a blog partnership and contributor liaison for APUS. She also manages our Scholar of the Week program. Jessica has her BA in English/Creative Writing from Florida State University and has experience in various forms of writing and journalism including PR, web content, and blogs.
Don’t miss out on this webcast, or the rest of the great social media webcast series this summer! Register today to reserve your spot.