By J. Mason
Online Career Tips Staff
One of the most underutilized tips for someone on the job hunt is that they should check out the website of the company they’re applying to. Spending five minutes on their webpages and calling it a day will not get you very far. Use their site to research. If you’re serious about trying to get an interview spend at least an hour, maybe two, on their website.
Do you know what to look for when you get there? First find their “About Us” page. This area should be full of content on the company’s founding, it’s mission, and possibly the people in charge of enforcing and carrying out that mission. Make sure you’re aware of the big names, and the basic principles, the hiring manager could possibly quiz you on it.
Some other things to look for as you scan down each webpage:
- Product information
- Press room or PR
- Target audience – are they B to C, B to B, or B to C to B
- Business or company model
After you’ve taken the grand tour, do a few searches outside of their website as well. Read reviews about the company. What you’re looking for here is quality of the atmosphere for employees. It’ll make you more aware of your surroundings if you make it in for the interview. Take notes if you need to, and make sure to pack all of that information into your briefcase. That can be your fallback during the interview if there are any questions hanging over your head about the role you’ll electing to step into.
Ready When You Are
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