By Enid M. Naranjo, JD
Associate Professor, School of Business at American Public University
I would like to share an experience related to me by a colleague who has been a marketing professional for over 15 years and has worked in a variety of job settings from sports to entertainment, corporate events, and shopper marketing. It is a great story about the career opportunities that can open up when you step outside your comfort zone.
By Rachel A. Adler
Online Career Tips Contributor
Recently I was one of 25 people selected to attend NASA’s Magnetospheric Multiscale (MMS) Media Day at their location in Goddard, Maryland. Aside from learning about the MMS, I also got to look at how NASA cultivates public relations and provides professional development for their scientist and engineers. Attention big companies – take a page from NASA on how to run a successful and informative media day.
Associate Vice President, Public Relations, American Public University System
Working with the press is as much of an art, as it is a science. For starters, as I’ve noted in prior posts, this means that a good public relations practitioner is ultimately only as successful as the media relationships he or she carefully establishes, cultivates and maintains in support of their organization’s key business and strategic objectives.
Associate Vice President, Public Relations, APUS
In too many organizations, marketing and public relations are often considered more tactical functions that simply support larger business initiatives. In some instances, higher-cost promotional channels can all too easily be relegated to a secondary, discretionary role, especially during periods of economic uncertainty.