Home Tag "marketing"

How to Successfully Market Your Business

Interview with Dr. Thomas Schaefer and Dr. Dani Babb
Dr. Schaefer is the Program Director for Marketing and Economics at American Public University.
Dr. Dani Babb is President of The Babb Group, an Educational Consulting Company in California.

If you’re a small business owner or a start-up what are some of the best ways to market your product or business? You need to go in the trenches where your consumers are. To talk more about the marketing tips for new business owners are Dr. Thomas Schaefer and Dr. Dani Babb.

Earning Your Marketing Stripes: It’s All About Relationships

By Brian Muys
Associate Vice President, Public Relations, APUS

In too many organizations, marketing and public relations are often considered more tactical functions that simply support larger business initiatives. In some instances, higher-cost promotional channels can all too easily be relegated to a secondary, discretionary role, especially during periods of economic uncertainty.

How Much Has Marketing Really Changed?

By Dan Stasiewski, Business2Community.com Special to Online Career Tips A common theme in marketing circles today is that there’s been a monumental shift in how marketing works. In a world with Google and Facebook, our marketing consciousness has certainly shifted from interruption to inbound, mostly because consumers have much more power in determining how and what they see.

Marketing Yourself: The Importance of Specialization

By Nicholas Bergan Faculty Member, Marketing at American Public University Marketing yourself means being able to discuss your exemplary qualities as well as what differentiates you from others. Whether you are interviewing for a job, seeking a promotion, or trying to land the next client, you need to be able to advocate for yourself. A key component of marketing yourself is focusing on specialization.