Tag Archive | "linkedin"

Using Social Media to Build your Brand

By Shun McGhee
Contributor, Career Services

The other day, I was watching a commercial showcasing the talents of an up-and-coming designer of men’s clothes. I tried looking the designer up on the internet to I could learn more about his apparel, but I was unable to find the company’s website. How could he have been exposed to such a big advertising opportunity when he did not even have a website?

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Posted in Business, Career Services, Email Newsletter, Employment, Manager's Desk, Social NetworkComments (0)

Social Media Best Practices

Vlog with Madeline Roberts
Online Career Tips Contributor

This video discusses the importance of understanding your company's target customer profile and where they spend their time online. It examines demographic details of Facebook, LinkedIn, Twitter, and Instagram users and how each platform can be used for your business.

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Posted in Social MediaComments (0)

Reaching Your Customers on Social Media

By Madeline Roberts
Online Career Tips Contributor

Social media marketing is no longer a trend but rather an essential business practice. Whether you’re on Main Street or Wall Street, your company can benefit from having a social presence. Networks like Facebook, LinkedIn, Twitter, and Instagram can help you learn about your audience, increase website traffic, generate leads, provide customer service, and improve brand awareness at little to no cost.

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Posted in Social MediaComments (0)

3 Laws For Searching LinkedIn Data

By Donato Diorio

There are three core concepts to understand when trying to retrieve data from LinkedIn, or anywhere on the Internet. If you understand these concepts, along with the basics of search string design, you can obtain ALL the data you want from LinkedIn.

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Posted in Email Newsletter, Social MediaComments (0)

Don't Get Disciplined: 5 Things You Should Not Do at Work

By Dr. John D. Moore
Online Career Tips, Special Contributor

As a career counselor and college educator, I have worked with scores of people who have found themselves in deep trouble with their employer because they unintentionally did some things that caused them to be disciplined. The “penalties” run the gamut – from having to endure an informal “sit-down” talk with the boss to a formal write up that is placed in the employee’s file. Other behaviors, however, have resulted in more serious actions – meaning termination.

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Posted in Email Newsletter, Making Connections, Manager's Desk, Surviving the OfficeComments (0)

Annual Review Time Tip: Update Your Job Description

By J. Mason
Online Career Tips Editor

Getting ready for your upcoming annual review? Before you start digging through emails for compliments and all the projects you’ve worked on, hold off and pull up your original job description. With your highlighter at the ready emphasize all the tasks you still manage, and make notes if those specific responsibilities have increased.

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Posted in Career Change, Career Tips, Email NewsletterComments (0)

5 LinkedIn Mistakes to Avoid

By Justin Wilson

LinkedIn is a massive social network – with over 350 million members, it is the world’s third largest social network, behind only Facebook and Twitter. However, lots of members does not mean that everyone is doing it right – for example, 50% of Twitter users have never actually sent a tweet.

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Posted in Career Tips, Social MediaComments (0)

Should You Join Every New Social Network?

By Stephanie Vermillion

As PR pros, should we sign up for every new social network? I vote yes, but only if it’s a personal account. Sure, this can get out of control quickly (who wants 800 emails from 800 social sites?), but being personally on top of the latest sites with the greatest brand potential increases your value to clients.

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Posted in Business, Email Newsletter, Social MediaComments (0)

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