Tag Archive | linkedin

Social Media Marketing: It’s About Building Relationships

By Lee Westell
Principal – New Media Marketing Strategies, LLC.  And APUS Industry Advisory Council Member

Social media means big business. Statista, a leading online statistics portal, projects by the end of 2015, worldwide social commerce revenue will reach $30 billion. In my work with companies, here’s what I’m seeing as the top three problems companies have when using social media.

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Posted in Business Insider, Career Tips

10 Reasons Your Brand Needs to Be on LinkedIn

tLinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads, and build their brand. While it’s an important platform for all businesses, LinkedIn can be a true game changer for B2B (business to business) companies.…

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Posted in Business Insider0 Comments

LinkedIn as a Career Motivator

By Rowe Leathers
Contributor, Career Services

There is no bigger career motivator than the fear that comes from seeing your friends and colleagues move forward in their career when you are feeling stagnant. A new title in a LinkedIn profile is evidence that colleagues in your circle are progressing forward in their careers, and that realization can leave you questioning your own career journey. Rather than letting fear make you second guess your career decisions, allow the feeling to motivate you to step up to new challenges and branch out into new areas of your profession.

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Posted in Career Services, Email Newsletter

How To Tell if a LinkedIn Request is a Scam and What To Do About It

By William Arruda
Forbes

Social media occupies a lot of our time and is becoming a more pervasive communications tool, so it’s no wonder that the spam and scams have followed suit. One site where I have seen a huge uptick in potential scams is LinkedIn. Here’s what you need to know about this latest venue for spam, scammers and phishing.

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Posted in Career Tips

Parents: The One Thing You Can Do to Prepare Your High Schoolers to Succeed

By William Arruda
Forbes

It may seem like joining LinkedIn as a teen is a sign that we’re making kids grow up too fast, but it doesn’t have to take up a lot of time or become a central focus. All it takes is a basic understanding of LinkedIn, a solid profile, and a few connections who are interested in being part of a future success story.

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Posted in Email Newsletter, Job Search0 Comments

Using Social Media to Build your Brand

By Shun McGhee
Contributor, Career Services

The other day, I was watching a commercial showcasing the talents of an up-and-coming designer of men’s clothes. I tried looking the designer up on the internet to I could learn more about his apparel, but I was unable to find the company’s website. How could he have been exposed to such a big advertising opportunity when he did not even have a website?

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Posted in Business Insider, Career Services, Email Newsletter

Social Media Best Practices

Vlog with Madeline Roberts
Online Career Tips Contributor

This video discusses the importance of understanding your company's target customer profile and where they spend their time online. It examines demographic details of Facebook, LinkedIn, Twitter, and Instagram users and how each platform can be used for your business.

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Posted in Career Tips

Reaching Your Customers on Social Media

By Madeline Roberts
Online Career Tips Contributor

Social media marketing is no longer a trend but rather an essential business practice. Whether you’re on Main Street or Wall Street, your company can benefit from having a social presence. Networks like Facebook, LinkedIn, Twitter, and Instagram can help you learn about your audience, increase website traffic, generate leads, provide customer service, and improve brand awareness at little to no cost.

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Posted in Career Tips

3 Laws For Searching LinkedIn Data

By Donato Diorio
Business2Community

There are three core concepts to understand when trying to retrieve data from LinkedIn, or anywhere on the Internet. If you understand these concepts, along with the basics of search string design, you can obtain ALL the data you want from LinkedIn.

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Posted in Email Newsletter0 Comments

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