Archive | Social Media

How to Make LinkedIn Your Social Networking Obsession

By Rachel A. Adler
Online Career Tips Contributor

LinkedIn isn't a magical unicorn, it is a tool and if you know how to use it properly you can build quite an empire. Make sure you aren't sitting on a gold mine and just selling rocks. You have an awesome network so use it, share it, and contribute to it.

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Posted in Career Tips, Social Media 0 Comments

MMS spacecraft

NASA as a Public Relations Machine

By Rachel A. Adler
Online Career Tips Contributor

Recently I was one of 25 people selected to attend NASA’s Magnetospheric Multiscale (MMS) Media Day at their location in Goddard, Maryland.  Aside from learning about the MMS, I also got to look at how NASA cultivates public relations and provides professional development for their scientist and engineers. Attention big companies – take a page from NASA on how to run a successful and informative media day.

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Posted in Career Tips, Education, Inspire Leadership Series, Manager's Desk, Promotion, Social Media, Social Network, Technology, Technology in the Workplace 0 Comments

How Hashtags Can Boost Your Social Sharing

By Jill Kurtz
Online Career Tips Contributor

The power of hashtags is that they aggregate related conversations. This can help you to track what people are saying about you as well as to find people who are talking about your topic who may not yet know you.

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Posted in Email Newsletter, Social Media 0 Comments

Should Your Social Media Marketing Rely On Organic Reach?

By Angela Everitt
Business2Community

To me, it seems that the question at the moment for us and other companies to consider is no longer ‘should we be using social media for marketing?’ but ‘should we be putting some ad budget behind our social media marketing?’ Something we’re currently talking to several of our clients about is the issue of paid versus earned media – sponsored updates versus organic, free reach.

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Posted in Email Newsletter, Social Media 0 Comments

4 Social Networking Communities That Offer Professional Development

By Tiffany Young
Online Career Tips Contributor 

By using social networks you can open up new opportunities to learn about your industry, and to build up your career. I started by building up my presence on social media platforms to enhance my knowledge of the PR industry, and surrounding communities. It's a great source for training while on the job.

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Posted in Career Tips, Making Connections, Social Media 0 Comments

Writing Articles for LinkedIn

By Lavinia Tauro
Business2Community

Many people use LinkedIn’s publishing feature to promote their business and services, but there are very few people who are termed as LinkedIn influencers. There are some tips for optimizing the viewership of published work on LinkedIn.

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Posted in Email Newsletter, Social Media 0 Comments

Three Things You’re Doing Wrong With Your Company LinkedIn Page

By Justin Wong
Business2Community

When was the last time you even LOOKED at your company’s LinkedIn page? Do you even have a LinkedIn page? For too many companies, LinkedIn always seems to be “behind” Facebook and Twitter when it comes to social media platforms. If you want to start managing your LinkedIn page properly, here are three major pitfalls to avoid.

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How to Utilize Twitter for a Job

By Rachel A. Adler
Online Career Tips Contributor

Twitter and job search don’t usually go hand in hand, but Twitter is a fantastic tool to help you with your job search. You can use twitter to learn about the industries you are interested in joining and follow thought-leader and maybe even connect with them in a conversation.

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Posted in Finding a Job, Social Media 0 Comments