Archive | Social Media

How to Do Keyword Research for a New Site (And Is It Really Necessary?)

By John Rampton
Forbes

Search has gotten smart. So smart, in fact, that there are well-known SEO’s who no longer feel the need to do keyword research. Instead of spending their time doing research, they prefer to write excellent content that matches the needs and interests of their audience.

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Posted in Career Tips, Social Media 0 Comments

Why Having a Mission Statement for Your Social Media Mission Can Help

By Tiffany Young
Online Career Tips Contributor

Mission statements may seem overused and irrelevant in the grand scheme of things, but a well-crafted one can communicate to your audience your purpose and why they should care. This is also true when considering having a social media presence for business and personal. Ask yourself, “Why am I on social media?”

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Posted in Business, Career Tips, Email Newsletter, Promotion, Social Media 0 Comments

Making the Most of Social Media at a Conference

Vlog with Madeline Roberts
Online Career Tips Contributor

This video describes how social media can enhance your experience before, during, and after a professional conference. From updating your business cards to include your Twitter handle to following the event hashtag at home, these tips will help you make the most of social media at a conference.

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Posted in Advancing Your Career, Social Media, Videos 0 Comments

LinkedIn as a Career Motivator

By Rowe Leathers
Contributor, Career Services

There is no bigger career motivator than the fear that comes from seeing your friends and colleagues move forward in their career when you are feeling stagnant. A new title in a LinkedIn profile is evidence that colleagues in your circle are progressing forward in their careers, and that realization can leave you questioning your own career journey. Rather than letting fear make you second guess your career decisions, allow the feeling to motivate you to step up to new challenges and branch out into new areas of your profession.

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Posted in Career Services, Email Newsletter, Employment, Social Media 1 Comment

How To Be “Future Ready” for a Career in Marketing

By Mark Schaefer
Business2Community

I was challenged by my friends at Dell to write a post on what it would mean to be “Future Ready” … How do we prepare and remain relevant for the next 5-10 years of business?…

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Posted in Business, Career Change, Email Newsletter, Social Media 0 Comments

How To Tell if a LinkedIn Request is a Scam and What To Do About It

By William Arruda
Forbes

Social media occupies a lot of our time and is becoming a more pervasive communications tool, so it’s no wonder that the spam and scams have followed suit. One site where I have seen a huge uptick in potential scams is LinkedIn. Here’s what you need to know about this latest venue for spam, scammers and phishing.

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Posted in Career Tips, Social Media 0 Comments

Parents: The One Thing You Can Do to Prepare Your High Schoolers to Succeed

By William Arruda
Forbes

It may seem like joining LinkedIn as a teen is a sign that we’re making kids grow up too fast, but it doesn’t have to take up a lot of time or become a central focus. All it takes is a basic understanding of LinkedIn, a solid profile, and a few connections who are interested in being part of a future success story.

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Posted in Email Newsletter, Finding a Job, Making Connections, Social Media 0 Comments

Social Media Best Practices

Vlog with Madeline Roberts
Online Career Tips Contributor

This video discusses the importance of understanding your company's target customer profile and where they spend their time online. It examines demographic details of Facebook, LinkedIn, Twitter, and Instagram users and how each platform can be used for your business.

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Posted in Social Media 0 Comments

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