Archive | Social Media

Quick Tip: Add to Profile Button for Professional Certifications

By Whitney Harmel
Business2Community

Do you have professional certifications? If so, have you included them on your LinkedIn profile? LinkedIn has always allowed members to include this information on their profile, but they’ve made it even easier by offering a one-click Add to Profile for Certifications option.

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Posted in Email Newsletter, Social Media, Social Network 0 Comments

3 Reasons Why Those Who Lead Should Lead on Social Media

By Tiffany Young
Online Career Tips Contributor

From CEOs of Fortune 500 companies to presidents of nonprofit associations to youth soccer team coaches, those who lead have found that a social media presence can be beneficial. Despite the documented successes found by leaders who engage on social media platforms, there are still some leaders who do not participate.

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How to Make LinkedIn Your Social Networking Obsession

By Rachel A. Adler
Online Career Tips Contributor

LinkedIn isn't a magical unicorn, it is a tool and if you know how to use it properly you can build quite an empire. Make sure you aren't sitting on a gold mine and just selling rocks. You have an awesome network so use it, share it, and contribute to it.

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Posted in Career Tips, Social Media 0 Comments

MMS spacecraft

NASA as a Public Relations Machine

By Rachel A. Adler
Online Career Tips Contributor

Recently I was one of 25 people selected to attend NASA’s Magnetospheric Multiscale (MMS) Media Day at their location in Goddard, Maryland.  Aside from learning about the MMS, I also got to look at how NASA cultivates public relations and provides professional development for their scientist and engineers. Attention big companies – take a page from NASA on how to run a successful and informative media day.

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Posted in Career Tips, Education, Inspire Leadership Series, Manager's Desk, Promotion, Social Media, Social Network, Technology, Technology in the Workplace 0 Comments

How Hashtags Can Boost Your Social Sharing

By Jill Kurtz
Online Career Tips Contributor

The power of hashtags is that they aggregate related conversations. This can help you to track what people are saying about you as well as to find people who are talking about your topic who may not yet know you.

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Posted in Email Newsletter, Social Media 0 Comments

Should Your Social Media Marketing Rely On Organic Reach?

By Angela Everitt
Business2Community

To me, it seems that the question at the moment for us and other companies to consider is no longer ‘should we be using social media for marketing?’ but ‘should we be putting some ad budget behind our social media marketing?’ Something we’re currently talking to several of our clients about is the issue of paid versus earned media – sponsored updates versus organic, free reach.

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4 Social Networking Communities That Offer Professional Development

By Tiffany Young
Online Career Tips Contributor 

By using social networks you can open up new opportunities to learn about your industry, and to build up your career. I started by building up my presence on social media platforms to enhance my knowledge of the PR industry, and surrounding communities. It's a great source for training while on the job.

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Posted in Career Tips, Making Connections, Social Media 0 Comments

Writing Articles for LinkedIn

By Lavinia Tauro
Business2Community

Many people use LinkedIn’s publishing feature to promote their business and services, but there are very few people who are termed as LinkedIn influencers. There are some tips for optimizing the viewership of published work on LinkedIn.

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