Archive | Social Media

Social Media Best Practices

Vlog with Madeline Roberts
Online Career Tips Contributor

This video discusses the importance of understanding your company's target customer profile and where they spend their time online. It examines demographic details of Facebook, LinkedIn, Twitter, and Instagram users and how each platform can be used for your business.

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Reaching Your Customers on Social Media

By Madeline Roberts
Online Career Tips Contributor

Social media marketing is no longer a trend but rather an essential business practice. Whether you’re on Main Street or Wall Street, your company can benefit from having a social presence. Networks like Facebook, LinkedIn, Twitter, and Instagram can help you learn about your audience, increase website traffic, generate leads, provide customer service, and improve brand awareness at little to no cost.

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3 Laws For Searching LinkedIn Data

By Donato Diorio
Business2Community

There are three core concepts to understand when trying to retrieve data from LinkedIn, or anywhere on the Internet. If you understand these concepts, along with the basics of search string design, you can obtain ALL the data you want from LinkedIn.

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Show Up Online Like You Show Up In Person

By Joanne Black
Business2Community

Social media is the place to begin a conversation, to begin a relationship that might even turn into a friendship. Then it’s time to take your conversation offline. Share ideas, learn about business challenges all over the world, and strengthen your ties. Who knows? You might get a new client or an introduction to the perfect prospect.

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Posted in Business, Email Newsletter, Making Connections, Social Media, Social Network 0 Comments

Media Outreach with Twitter

By Jill Kurtz
Online Career Tips Contributor

Not everyone is on Twitter, but one sector that pays a lot of attention to the twitterverse is the media. Your media outreach strategy should definitely include the use of Twitter.

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5 LinkedIn Mistakes to Avoid

By Justin Wilson
Business2Community

LinkedIn is a massive social network – with over 350 million members, it is the world’s third largest social network, behind only Facebook and Twitter. However, lots of members does not mean that everyone is doing it right – for example, 50% of Twitter users have never actually sent a tweet.

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Should You Join Every New Social Network?

By Stephanie Vermillion
Business2Community

As PR pros, should we sign up for every new social network? I vote yes, but only if it’s a personal account. Sure, this can get out of control quickly (who wants 800 emails from 800 social sites?), but being personally on top of the latest sites with the greatest brand potential increases your value to clients.

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Your Profile Picture and Your Online Brand

By Jill Kurtz
Online Career Tips Contributor

Illustrating and reinforcing your messaging in images is important to a successful personal brand. Here are some things you should think about when selecting the right profile photo.

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