APU Careers Careers & Learning

How to Successfully Market Your Business

Interview with Dr. Thomas Schaefer and Dr. Dani Babb
Dr. Schaefer is the Program Director for Marketing and Economics at American Public University.
Dr. Dani Babb is President of The Babb Group, an Educational Consulting Company in California.

If you’re a small business owner or a start-up what are some of the best ways to market your product or business? You need to go in the trenches where your consumers are. You will need to do some research on what complementary goods they buy and if you can partner up with those companies. Your social media presence and branding are key as well.

The real gauge of success is how you are reaching your audience. Where do you stand with SEO and your brand?  It may be in your best interest to evaluate the keywords your customers are searching for, and where you stand with your placement online and in the marketplace. To talk more about the marketing tips for new business owners are Dr. Thomas Schaefer and Dr. Dani Babb.

About the Speakers

Dr. Thomas Schaefer is a program director and associate professor at American Public University System. He has served in a variety of senior management positions within Fortune 500 companies. His educational background includes a Doctorate of Business Administration in Management and a Masters of Business Administration in International Trade from Argosy University. Dr. Schaefer provides guidance and services to large and medium sized organizations who are seeking to enhance and refine organizational effectiveness, business process, and overall profitability.

Dr. Dani Babb is President of The Babb Group, an Educational Consulting Company in California. She is an author and television commentator, remarking on the markets. Dani is an Economics Professor at American Public University and the author of the book The Adult Student. You can follow her on twitter @danibabb, or at www.thebabbgroup.com.

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