Interview with Leigh Buehler-Rappold
Faculty Member, Retail Management at American Public University
What are the most current trends in retail right now? To address this question we recently spoke with retail expert, Leigh Buehler-Rappold, on what the top three trends are for this year. Leigh discusses the role of social media in retail, mobile apps and marketing, and big data and newism. Understanding these trends, and being able to take advantage of the different offerings will create a unique advantage for retailers.